Training programs

Explore & Exploit

Craft Home Training Programs – Investing in Creativity and Skills

Our Vision

Empower artisans, women, and youth in Sudan to turn their skills into market-ready products and services within a scalable, investment-ready business model.

Program Highlights

Professional & Technical Training:

Handicrafts: sewing, embroidery, crochet, henna, and applied arts.
Market-oriented learning: product development, marketing, and sales.

Entrepreneurial Capacity Building:

Launching small businesses, financial management, sales strategies, and customer service.

Women & Youth Empowerment:

Sustainable income opportunities for women and practical experience for youth.

Children – Craft Kids:

Educational and recreational activities that develop creativity and life skills, with hands-on workshops.

OUR PROJECT

Training 150 women in Al Qadarif in collaboration with the International Rescue Committee (IRC) in henna art, painting, crochet, sewing, and embroidery, as well as marketing, sales, and product pricing.

A business incubator program supported by the Ghaith Fund/European Union, which empowered 31 women in various handicrafts and transformed their projects into small businesses. This included entrepreneurship training, consulting, provision of materials and tools, shared workspaces, and a visual identity and logo for each project.
Programs such as “Bitentji” in collaboration with the Bitqderi Foundation and Bank of Khartoum, providing consulting and support with necessary materials and tools for artisans.
The “Empowering Creative Hands” program in Kassala, supporting 20 beneficiaries with training in entrepreneurship, marketing, social media, and financial planning, in addition to practical courses in accessory making, crochet, and soap making.
Strategic partnerships with 249Startups to establish a fully equipped production center in Al Qadarif to promote handicraft training, production, and entrepreneurship. • Conducting training for local organizations such as KAVA and Sudan Zero Waste Organization to support women in developing their craft projects.

Craft Home is more than a craft platform; it’s a scalable startup transforming artisanal skills into sustainable business opportunities with measurable social impact and investment potential.

Craft Fundamentals Training

At Craft Home, we believe that every great creation begins with a solid foundation. Our core training programs are designed to equip participants with the craft skills that ignite creativity and open up avenues for self-expression and learning.

What do we offer?

Craft skills development: Practical courses in a wide range of crafts, including henna art, painting, crocheting, sewing, and embroidery, implemented in partnership with international organizations such as the International Rescue Committee (IRC).

Creative educational integration (for children’s and youth programs): We use crafts as an innovative educational tool, integrating arts and crafts with core subjects such as Arabic, English, and mathematics. This approach aims to foster imagination, develop critical thinking, and solve problems.

Psychosocial support: We provide safe and supportive spaces for learning and expression. Psychosocial and behavioral support is offered through art activities to boost self-confidence, reduce stress, and encourage self-expression.

We provide comprehensive solutions in the fields of handicrafts, arts, and small industries, including
the provision of raw materials, production tools, and necessary technical support for artisans.
Additionally, we offer training in entrepreneurship and technical skills, and guide entrepreneurs to
various funding platforms to help them start and develop their businesses.

From Craft to Business

Craft Home is a creative impact company committed to empowering artisans. Our mission is to transform individual skill into a productive and economically sustainable business, and to support the growth of small and medium-sized craft enterprises (SMEs).

Providing equipped workspaces: Fully equipped co-working workshops and production centers are available in areas such as Al-Qadarif, in partnership with 249Startups, in addition to co-working spaces in Kassala, Port Sudan, and Dongola. These facilities provide an ideal environment for training and production.

Provision of materials and tools: Support is provided for raw materials and essential tools, as implemented in programs in partnership with the Betqadri Foundation and Bank of Khartoum.

Financial and marketing training: Craft training is integrated with essential business skills such as marketing, sales, and product pricing to ensure the artisan’s competitiveness.

Institutional and logistical support: Assistance is provided in developing visual identities and logos for new projects, as implemented in the business incubator program supported by the Ghaith Fund/European Union.

Product Marketing Training

Craft success is incomplete without access to the market. Craft Home offers specialized and innovative training programs to empower artisans to effectively market their products and transform creativity into tangible commercial value.

Professional Sales and Pricing Skills: We train craftswomen on how to strategically price products based on cost and market value, as well as master effective sales techniques.

Digital and Social Media Marketing: We offer in-depth courses on using social media platforms and digital marketing tools to reach a wider audience, as demonstrated in the “Empowering Creative Hands” program in Kassala.

Market Access: We facilitate access to local and global markets through our extensive network and provide physical sales channels, such as our fully equipped shop in Al-Qadarif and our mobile shop serving local communities.

Marketing as Part of Entrepreneurship: We integrate marketing concepts into our comprehensive entrepreneurship training packages to ensure that marketing is an integral part of the business plan.

Our Goal: To stimulate the handicrafts ecosystem, develop innovative solutions, and empower businesses to achieve sustainable market access.

Impact & Investment Potential

Generate sustainable income for women and youth across Sudan.
Transform craft skills into marketable products and services.
Build a strong network of trained artisans and local/international partners.

A hybrid business model balancing social impact with financial returns, making it highly attractive to investors.

Innovative Approach – Explore & Exploit

Explore: Test new ideas in a controlled way to evaluate demand and feasibility.
Exploit: Integrate successful activities into core programs to create sustainable services.